All Seasons whisky price in UP is ₹690 for a 750 ml bottle and ₹190 for a 180 ml quarter. On a Lucknow shelf, that puts the full bottle at exactly the same price as Sterling Reserve B7, and the quarter at the same price as Royal Challenge. Both are much bigger brands, so All Seasons has to win buyers on taste rather than price. The brand also sells two other versions in UP, Golden Collection and Sir-E-Taj. Neither costs much more, which makes the range one of the more interesting options for buyers in UP spending under ₹750.

All Seasons in UP at a Glance
| Detail | Information |
| Brand type | Indian blended whisky |
| ABV | 42.8% |
| All Seasons, 180 ml (UP) | ₹190 |
| All Seasons, 750 ml (UP) | ₹690 |
| All Seasons Golden Collection, 375 ml (UP) | ₹360 |
| All Seasons Sir-E-Taj, 750 ml (UP) | ₹730 |
| Cost per 30 ml peg (All Seasons 750 ml) | ~₹28 |
| All Seasons 750 ml in Delhi, for comparison | ~₹500 |
| Style | Light, sweet, grain-forward blend with gentle spice |
| Main UP markets | Lucknow, Noida, Ghaziabad, Kanpur, Agra, Meerut, Varanasi |
| Legal drinking age in UP | 21 years |
All Seasons Price List for Uttar Pradesh
UP sets one MRP for the whole state, so the prices below apply at any licensed shop from Noida to Gorakhpur.
| Expression | Size | UP Price |
| All Seasons | 180 ml | ₹190 |
| All Seasons | 750 ml | ₹690 |
| All Seasons Golden Collection | 375 ml | ₹360 |
| All Seasons Sir-E-Taj | 750 ml | ₹730 |
The standard All Seasons is mostly sold in quarters and full bottles. If you want a half bottle, look for Golden Collection, which UP shops usually stock in the 375 ml size.
UP compared with Delhi
| Market | All Seasons 750 ml |
| Delhi | ~₹500 |
| Uttar Pradesh | ₹690 |
A difference of about ₹190 is large for a whisky in this price range. The Delhi bottle costs roughly 28% less. UP taxes cheaper Indian whiskies more heavily in proportion than Delhi does. For premium Scotch the gap between the two states is small, but at this end of the shelf it’s wide. Anyone in Noida or Ghaziabad will notice this. However, UP limits how much liquor you can bring in from Delhi, and those limits apply no matter how cheap the bottle is.
Cost Per Peg in UP
All Seasons is cheap even by UP standards when you work it out per drink.
| Bottle | UP Price | 30 ml Pegs | Cost per Peg |
| All Seasons, 180 ml | ₹190 | 6 | ~₹32 |
| All Seasons, 750 ml | ₹690 | 25 | ~₹28 |
| Golden Collection, 375 ml | ₹360 | 12.5 | ~₹29 |
| Sir-E-Taj, 750 ml | ₹730 | 25 | ~₹29 |
Some things worth noticing:
- The quarter costs about ₹4 more per peg than the full bottle. Buying four quarters instead of one 750 ml costs you ₹70 extra, plus you get 30 ml less whisky.
- Sir-E-Taj costs only ₹40 more than the standard bottle, which works out to about ₹1.60 per peg. That’s a very small premium.
- Golden Collection’s half bottle costs about the same per peg as the full bottle of the standard version.
- A 60 ml large peg of standard All Seasons from a full bottle costs roughly ₹55. In most UP towns, that’s less than a plate of chaat.
The All Seasons Range in UP
The brand has three bottles in UP. They cost almost the same, so the choice is mostly about taste and bottle size.
All Seasons (Standard)
This is the most widely stocked and the one people usually mean by “All Seasons.” It’s light and sweet, clearly made to be mixed with water, soda or cola. The quarter at ₹190 is its most popular size in smaller UP towns, where a lot of whisky is bought in quarters.
All Seasons Golden Collection
Golden Collection is a slightly smoother, rounder version. In UP it’s easiest to find in the 375 ml size at ₹360. That’s a useful size, since the standard All Seasons usually isn’t sold as a half bottle.
All Seasons Sir-E-Taj
Sir-E-Taj is at the top of the range, but at ₹730 it costs only a little more than the standard bottle. It has more body and a darker, more caramel-heavy taste. It comes in a showier bottle, which makes it a popular choice as a small gift or for the host’s table at a gathering.
All Seasons or Sterling Reserve B7?
In Lucknow both cost ₹690 for 750 ml, so this is the comparison most UP buyers end up making.
| Factor | All Seasons | Sterling Reserve B7 |
| 750 ml price (UP) | ₹690 | ₹690 |
| Cost per 30 ml peg | ~₹28 | ~₹28 |
| Character | Light, sweet, soft grain | Richer, more malt and oak |
| Body | Light | Medium |
| Best with | Cola, soda, water | Water, ice, soda |
| Suits | Big groups, mixed drinks | Drinkers who want more flavour |
Since the prices are identical, it comes down to what you’ll mix it with. All Seasons is sweeter and lighter, so it works better with cola or lots of soda. Sterling Reserve B7 has more malt and oak, so it holds up better with just water or ice. For a large gathering where everyone mixes their drinks, go with All Seasons. If you drink your whisky mostly with water, B7 gives you more flavour for the same money. If you like the All Seasons style but want more body, Sir-E-Taj costs just ₹40 more.
Tasting Notes: All Seasons Whisky
It’s a golden amber in the glass, with the even, bright colour typical of an Indian blend.
Nose
Sweet and simple. Caramel and vanilla come first, with a soft grain smell like puffed rice. There’s a little spice in the background, but not much.
Palate
Light and smooth, with no harsh burn. Brown sugar and caramel lead, then a mild cereal note and a touch of pepper. Don’t expect oak or fruit. It’s built to be easy to drink, not complex.
Finish
Short and sweet, with a slight warmth that fades quickly.
With cola
All Seasons works well with cola. Pour 60 ml over ice, add about 150 ml of cola and a squeeze of lime. The cola brings out the caramel, and the whisky’s lightness keeps the drink from tasting too strong. This is how most people drink it at UP parties, and it’s the serve it suits best.
With water
A 1:2 mix of whisky and water over ice is pleasant but thin. If you usually drink whisky with water, try Sir-E-Taj or Golden Collection, which have more body.
What’s Actually in an Indian Blend at This Price
All Seasons belongs to the large “Indian blended whisky” category, which makes up most of what’s sold in UP. It helps to know what that means:
- Indian blends at this price are mostly neutral grain spirit, blended with a smaller share of malt whisky for flavour and body.
- Nearly all of them are bottled at 42.8% ABV, the usual strength for Indian whisky, including All Seasons.
- These whiskies usually have no age statement, so what matters in the glass is the blend, not how long it was aged.
- The difference between brands at ₹650–₹750 in UP mostly comes from the blend’s malt share, sweetness and how much oak it has, not from the basic recipe.
- That’s why All Seasons, Sterling Reserve B7 and Royal Challenge all cost about the same in UP but taste noticeably different. Try them side by side before settling on one.
What ₹690 Buys on a UP Shelf
Here’s how All Seasons compares with nearby Indian whiskies at current Lucknow prices:
| Whisky | Size | UP Price | How It Compares |
| Officer’s Choice | 750 ml | ₹460 | Cheaper everyday blend; ₹230 less, simpler taste |
| All Seasons | 750 ml | ₹690 | Light, sweet, great with cola |
| Sterling Reserve B7 | 750 ml | ₹690 | Same price; more malt and body |
| Royal Challenge Play | 750 ml | ₹720 | Flavoured variant; ₹30 more |
| All Seasons Sir-E-Taj | 750 ml | ₹730 | Fuller version of All Seasons; ₹40 more |
| Rockford Classic | 750 ml | ₹940 | Scotch malt blend; ₹250 more, smoother |
| Rockford Reserve | 750 ml | ₹1,020 | Clear step up in body and oak; ₹330 more |
For quarters, the ₹190 All Seasons 180 ml is priced the same as Royal Challenge, The Hawkston and White & Blue in Lucknow. That means the whole ₹190 quarter tier comes down to brand preference. Spending ₹40 more on a Rockford Classic quarter gets you a noticeably smoother drink.
FAQs
Q1. What is the price of All Seasons whisky in UP?
A 750 ml bottle of All Seasons costs ₹690 in Uttar Pradesh.
Q2. What is the All Seasons quarter price in UP?
A 180 ml All Seasons costs ₹190 in UP.
Q3. Is All Seasons available in a half bottle in UP?
The standard version is mostly sold as quarters and full bottles, but Golden Collection comes in 375 ml for ₹360.
Q4. What is the price of All Seasons Sir-E-Taj in UP?
Sir-E-Taj costs ₹730 for a 750 ml bottle in UP.
Q5. Why is All Seasons cheaper in Delhi than in UP?
UP taxes budget Indian whisky more heavily, so the 750 ml costs about ₹190 more than in Delhi.
Q6. Is the price of All Seasons the same in Lucknow and Noida?
Yes, UP sets one MRP for the whole state, so every city has the same price.
Q7. How much does one peg of All Seasons cost in UP?
A 30 ml peg from a 750 ml bottle costs about ₹28.
Q8. Is All Seasons better than Sterling Reserve B7?
Both cost ₹690 in UP; All Seasons is lighter and sweeter, while B7 has more malt and body.
Q9. What is the alcohol content of All Seasons whisky?
All Seasons is bottled at 42.8% ABV.
Q10. What is the legal drinking age in Uttar Pradesh?
You must be 21 or older to buy alcohol in UP.