White and Blue Whisky Bottle Price in UP: 180 ML, 375 ML, 750 ML Rate

White and Blue whisky price in UP is about ₹700 to ₹720 for a 750 ml bottle. A 1-litre bottle costs roughly ₹920 to ₹930, a half about ₹350 to ₹360, and a quarter ₹190. UP matters a lot to this brand. Alcobrew, the New Delhi company behind White & Blue, began its recent packaging and blend refresh in Uttar Pradesh. Tier II and tier III cities such as Kanpur, Agra, Meerut and Varanasi are exactly the markets the whisky was made for. The 1-litre bottle is the best value, though only by a small margin.

White & Blue in UP at a Glance

White & Blue Price List for Uttar Pradesh

UP sets one MRP for the whole state, and the small ranges above reflect different stock batches. Since the brand’s packaging refresh, you may see both old and new bottles on shelves, so check the MRP printed on the one you pick up.

What the numbers show:

• The quarter is the priciest per drink. At about ₹32 per peg, four quarters cost ₹760 for 720 ml, which is ₹40 to ₹60 more than a full bottle.
• Half, full and litre bottles cost almost the same per peg. Pick the size that suits the occasion.
• The 1-litre gives you about eight extra pegs for only ₹200 to ₹230 more than a 750 ml.

UP compared with other markets

Delhi is roughly ₹180 cheaper per bottle, which people in Noida and Ghaziabad will notice. UP limits how much liquor you can bring in from other states, though, so carrying bottles back from Delhi only works within the allowance.

Which Size Suits You

• 180 ml (₹190): An evening after work, or trying the new blend.
• 375 ml (about ₹355): A small get-together or a weekend.
• 750 ml (about ₹710): House parties and cricket evenings.
• 1 litre (about ₹925): Weddings, family functions and big groups. It’s the best value per peg.

White & Blue also comes in a 180 ml PET bottle, which is lighter and doesn’t break. That makes it practical for travelling within UP.

White & Blue or Sterling Reserve B7?

In UP, Sterling Reserve B7 costs ₹690 for 750 ml, a little less than White & Blue. Both are aimed at drinkers who want something better than a basic grain whisky without paying premium prices.

The two are almost the same price, so it comes down to taste. White & Blue is lighter and fruitier, with floral and honey notes that work well with soda. Sterling Reserve B7 has more malt and a little oak, so it holds up better with just water. If you like a fresh, fruity drink, choose White & Blue. If you prefer a slightly fuller one, B7 is the better fit.

Tasting Notes: White & Blue

In the glass it’s a bright gold.

Nose
 Light and fruity at first, with a floral note and honey. Vanilla and a faint smoky whiff come through behind them.

Palate
 Smooth and light. Honey and vanilla lead, followed by a soft malty sweetness and a little caramel. It’s easy to drink, with no harsh burn.

Finish
 Short and gentle, fading on sweetness and light wood.

The UP summer serve
 In UP’s hot months, when temperatures pass 45°C, White & Blue works best as a long, cold drink. Pour 60 ml over plenty of ice, top up with about 180 ml of chilled soda and squeeze in some lime. The soda brings out the fruit and floral notes.

With UP food
 White & Blue’s light sweetness goes well with UP’s street food and Awadhi dishes. Try it with tokri chaat, Lucknowi biryani or a plate of seekh kebabs.

The Millionaire Brand From Delhi

• White & Blue is the flagship whisky of Alcobrew Distilleries India Ltd, a New Delhi company that also sells vodka, rum and a premium whisky called Single Oak.
• Launched in 2015, it became the fastest-growing brand to pass one million cases a year, reaching that mark within three years.
• The company describes the blend as matured malts, imported Scotch and grain spirits, with a mix of floral and fruity notes.
• It’s sold in 180 ml, 180 ml PET, 375 ml, 750 ml and 1-litre bottles, and it’s aimed mainly at value-seeking drinkers in tier II and tier III cities.
• Alcobrew filed draft IPO papers in September 2025, then refreshed White & Blue’s packaging and blend, starting with Uttar Pradesh.

What ₹710 Buys on a UP Shelf

In UP, whiskies between ₹680 and ₹720 are closely matched. Royal Stag, All Seasons, Sterling Reserve B7 and White & Blue all cost about the same, so choose by taste. White & Blue is the fruitiest of the group. If you want a clear step up in quality, Signature costs about ₹140 more.

FAQs

Q1. What is the price of White and Blue whisky in UP?

A 750 ml bottle of White & Blue costs about ₹700 to ₹720 in Uttar Pradesh.

Q2. What is the White and Blue quarter price in UP?

A 180 ml White & Blue costs ₹190 in Lucknow.

Q3. What is the price of White and Blue 375 ml in UP?

The half bottle costs about ₹350 to ₹360.

Q4. What is the price of White and Blue 1 litre in UP?

The 1-litre bottle costs about ₹920 to ₹930, the best value per peg.

Q5. Is White and Blue cheaper in Delhi than in UP?

Yes, it’s roughly ₹180 cheaper in Delhi, but UP limits liquor brought in from other states.

Q6. How much does one peg of White and Blue cost in UP?

About ₹28 to ₹29 for a 30 ml peg from a 750 ml or 1-litre bottle.

Q7. Who makes White and Blue whisky?

White & Blue is made by Alcobrew Distilleries India Ltd., a New Delhi-based company.

Q8. Why does White and Blue have a new bottle in UP?

Alcobrew refreshed White & Blue’s packaging and blend, starting with Uttar Pradesh.

Q9. Which is better, White and Blue or Sterling Reserve B7?

They cost about the same; White & Blue is fruitier and lighter, while B7 has more malt body.

Q10. What is the legal drinking age in Uttar Pradesh?

You must be 21 or older to buy alcohol in UP.